Reputation Radar
Use when asked to set up a recurring check of how one appears, online (searching one's name, name alerts, old profiles, tagged posts) and in practice (asking trusted colleagues what they would say), or when preparing for a job search or public role. Distinct from [[linkedin-refresh]] (updating one profile), [[getting-feedback]] (receiving feedback on work), and [[identity-protection]] (guarding against fraud and theft).
Reputation Radar is a recurring check of how a person appears to others. It has two halves: what can be found online, and what trusted people would say about them in practice. The name is descriptive; it is not a named method. The goal is no surprises: the user finds problems before an employer, client, or stranger does, and knows what story the evidence tells.
Input required
- The user's names: full name, common variants, former names, and handles they have used.
- Context: job search, public role, business, or general upkeep.
- Profiles and accounts they know of, past and present.
- Trusted people who could give an honest view.
- Comfort level with public presence, and any safety concerns.
Questions to ask first
Ask in one batch of at most five questions, skipping any already answered:
- Why are you doing this now: job search, public role, or upkeep?
- What names, spellings, and handles should be searched?
- Which old accounts or profiles might still exist?
- Is there anything you already worry might appear?
- Who are two or three people who would give you honest feedback?
Method
- Search the name. Search each name variant in a few search engines, plus image and news results, in a private browsing window so results are less personalised. Add city, employer, or school to separate the user from namesakes. Note what appears on the first pages.
- Record findings. List each result as accurate and helpful, accurate but unhelpful, outdated, inaccurate, or not you.
- Set name alerts. Use free alert tools from search engines or similar services, by name variant, if the user wants ongoing notice. Describe the capability; the user picks a product.
- Review old profiles. Visit old social, forum, and portfolio pages. Delete, hide, or update what no longer represents the user. Check privacy settings and audiences.
- Check tagged and shared posts. Review photos and posts others tagged the user in, and the tag-approval settings in each service.
- Tidy and strengthen. Fill gaps with accurate material: a current profile (see LinkedIn Refresh), a short personal page, or posts about real work.
- Ask people. Ask two or three trusted colleagues or friends: "What three words would you use for me? What do I do well? What should I change?" Record answers using Getting Feedback.
- Compare the two views. Note where online presence and spoken reputation differ, and choose what to change.
- Respond calmly to inaccuracies. If something is wrong: wait a day; save evidence such as screenshots and URLs; contact the site or author politely with the specific correction; use the platform's report or correction process; and avoid public arguments.
- Schedule the next check. Put a recurring reminder in the calendar, such as twice a year or before a job search.
When to get professional help
If the content involves defamation, harassment, threats, leaked private data, or impersonation, stop and consult a qualified lawyer or the relevant authority. Legal options vary by country; check the current official source. If the user feels unsafe, advise contacting local emergency or support services.
Output format
- Search log: query, result, category, action.
- Cleanup list with owners and dates.
- Alert setup steps.
- Feedback questions and a response log.
- Response plan for inaccurate content.
- Next check date.
Ground rules
- Do not ask for passwords or recovery codes; the user logs in and edits their own accounts.
- Do not search for or compile information about anyone else.
- Do not advise deleting evidence of wrongdoing or lying about the past; focus on accuracy and honest presentation.
- Do not give legal advice; escalate to a professional.
- Stay calm and factual; do not encourage retaliation.
Self-check before answering
- Did I separate accurate, outdated, inaccurate, and not-you results?
- Did both online and in-person views feature?
- Is the response to inaccuracies calm, documented, and stepwise?
- Did I point to a professional for legal or safety matters?
Common pitfalls
- Searching only once, then never again.
- Missing namesakes or old handles.
- Arguing publicly and amplifying the problem.
- Deleting everything, leaving no accurate presence.
- Ignoring the human side, what colleagues actually think.
- Over-reacting to a single minor result.
Example prompt
I'm about to start job hunting. Run a reputation check on me: help me search my name and old usernames, set up alerts, review old profiles, and draft questions to ask three former colleagues. If I find something inaccurate, tell me how to respond calmly.
Learn more
- Getting Feedback for gathering honest views from colleagues.
- LinkedIn Refresh for strengthening the most visible profile.
- Identity Protection for safeguarding against fraud and impersonation.
- Friday Highlights for recording real work that backs up your reputation.